“Take TV-free days to combat obesity, health experts urge,” The Guardian reports. This is one of a range of new recommendations from National Institute of Health and Care Excellence (NICE) draft guidelines that are designed to help adults and children maintain a healthy weight.
Although the headlines have largely focused on TV (as well as other types of screen time, such as smartphones), the recommendations cover a range of health-related behaviours, such as walking to work and avoiding fizzy drinks.
This draft guidance is mainly aimed at people in organisations who set up, pay for, or put into practice programmes that aim to help people maintain a healthy weight and prevent excess weight gain. The guidance is designed to help them know what sorts of behaviours these programmes should target.
The draft NICE guidelines are now be available for anyone to comment on. NICE will consider the comments and make revisions to the guidance as needed, before publishing its finalised guidance.
The guidance aims to help reduce risk of diseases associated with excess weight, especially obesity, including:
Like most of the developed world, the UK is in the grip of an obesity epidemic. The latest statistics suggest that one in four adults are obese, making the UK “The Fat Man of Europe”.
Aside from the impact on health, if current trends continue in the coming decades, then the costs of treating obesity-related complications will become untenable.
Helping people to not become overweight or obese in the first place, and even stopping people who are overweight or obese from getting heavier, should bring significant benefits.
The draft recommendations urge people in charge of weight management services to:
Each recommendation then gives more detail about how to go about these things, and some of this detail is reported below.
The draft guidance says that public health messages should address misconceptions people may have about how to influence weight. They say that this includes, for example, making it clear that:
Watching less than two hours of TV a day is just a single example the draft guidance gives. It gives the example as one way to encourage habits and routines that will gradually increase the amount and intensity of physical activity people do. It says that any strategy that reduces TV viewing and other leisure screen time may be helpful, such as having TV-free days or aiming to watch TV for no more than two hours a day.
It’s an eye-catching recommendation, and one that has clearly struck a chord with the media. Arguably, it could have been more helpful for the media to focus on the misconceptions that they may intentionally or unintentionally reinforce through reporting of fad diets and focusing on single foods.
In addition, recommendations don’t just focus on TV, they also want to promote:
NICE’s draft guidance says people should try to:
Most news sources covered this draft guidance relatively briefly and factually, with the focus in the headlines often on the recommendations around TV watching.
While most media sources are broadly supportive, the Mail Online’s headline refers to the draft guidance as “Health watchdog's 42 pages of health tips – for the perfectly healthy!” and says it is “aimed at those who are in good health and not overweight”. This seems to imply that the guidance is a waste of time. It also goes against one of the misconceptions NICE aims to tackle – that healthy eating and physical activity are not important in people who are a healthy weight.
The Mail has failed to grasp the concept that prevention is better than cure.
Also, the guidance aims to make recommendations that can be applied to the population as a whole – which includes individuals who are overweight or obese. It doesn’t cover specific recommendations about treating overweight or obesity (that is, about how to lose weight), as there is other NICE guidance covering this.
Note – Bazian Ltd produced two evidence reviews to support the development of this NICE guidance. This Behind the Headlines analysis was produced under the standard process.