“Estimates that half the UK population will be obese by 2050 'underestimate' the problem, a report has claimed,” according to BBC News, while the Daily Mail describes how a “bombshell report reveals true scale of crisis” around the nation’s bulging waistlines.
The report, published by the National Obesity Forum, calls for hard-hitting awareness campaigns similar to anti-smoking advertisements. The State of the Nation’s Waistline report by the National Obesity Forum, focused on the core issue of how a previous Government report predicting half of Britons will be obese by 2050 – a startling and troubling stat in itself – may be an underestimate.
The BBC reports how the forum described the original report as “shocking at the time” but that it “may now underestimate the scale of the problem”.
Based on the data provided in the report, as well as associated evidence, a case could well be made that obesity is to the 21st century as tobacco was to the 20th century. That is, an entirely preventable cause of chronic diseases and premature death.
The new report entitled, State of the Nation’s Waistline, was produced by the National Obesity Forum, a charity raising awareness of obesity in the UK and promoting ways in which it can be addressed.
The report is being released to coincide with the start of National Obesity Awareness Week 2014. This is a campaign to raise public awareness of obesity and the ways it can be tackled at governmental levels through the promotion of some policies and changes to others, and at a personal level through achievable and manageable lifestyle changes.
The report aimed to address three main areas:
It drew on evidence from a range of sources, including:
The main conclusion was that the already worrying predictions made in the 2007 Foresight Report “could be optimistic and could be exceeded by 2050” meaning they think it is possible half of Britain’s population will be obese before 2050, earlier than the original report predicted.
The revised outlook came from figures showing that obesity levels among adults and children are generally rising fast, and that people are getting fatter in later life. However, they note that there has been some fall in the number of obese and overweight children in their final year of primary school in England for the first time in six years (based on a 2013 report) but that childhood obesity still remains “worryingly high”.
Additionally, the levelling off of upward obesity rates tends to be among children from the most affluent areas, obesity levels in children from deprived areas remain high.
In summary, while there are glimmers of hope, the overall picture is bad and may be worse than previously assumed.
The report acknowledges current government approaches to the obesity problem, including the Change4Life Programme and the Public Health Responsibility Deal, but highlights “significant gaps that must be addressed”.
For example, they highlight how people’s intake of salt, trans-fats and sugar remains enormously important. Interestingly it also draws attention to what it describes as a “body of evidence demonstrating the effectiveness of proper hydration (what and how much you should drink) as part of a broader approach to healthy living rather than an emphasis on healthy eating specifically”.
People who drink a lot of carbonated sugary drinks or alcohol may be unaware about how this can impact on their daily calorie intake. For example, a single 330ml can of cola amounts to around 7% of the recommended daily calorie intake for a woman. While a pint of export lager contains around 260 calories; over 10% of the recommended calorie amount for a man (read more about the calories in alcohol).
Drinking habits have not typically been part of the public discussion of tackling obesity, so highlighting this issue to the public is new.