Awareness Week
The World Allergy Organisation (WAO) estimate of allergy prevalence of the whole population by country ranges between 10 - 40% (Pawankar R, et al, 2013).
The UK has some of the highest prevalence rates of allergic conditions in the world, with over 20% of the population affected by one or more allergic disorder. (M. L. Levy, 2004).
A staggering 44% of British adults now suffer from at least one allergy and the number of sufferers is on the rise, growing by around 2 million between 2008 and 2009 alone. Almost half (48%) of sufferers have more than one allergy (Mintel, 2010).
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